Insights

DK build and manage commercial bands. The company has eight years’ experience with 1000 gigs and is at the forefront of the music management industry. Realising the importance of first impressions (especially in the music business), they approached VGROUP to support an aggressive growth strategy and realign their brand identity to reflect their true capabilities and positioning in the market.

We firstly defined their proposition and personality. A strapline ‘make it happen’ created to capture the essence of DK’s offer. A new logo, visual identity and website designed to enhance their image and generate excitement with their target audience – musicians.

DK now have a more professional image projecting them as the biggest and best in the music management industry. They are now a force to be reckoned with; making their competitors nervous, their staff focused and above all, proud of their brand. A brand that truly reflects the idea of who they are – DK ‘make it happen’ for young musicians.

Check out their new website – www.dkmanagement.co.uk

Enfield Safety provide personal protective equipment and corporate workwear to the construction and industrial sectors. When their 40 year celebration came up they decided to rebrand and use it as a long overdue catalyst for change.

Following a competitive five-way credentials pitch, VGROUP advised on their brand positioning, language and brand values; created a new logo and visual identity and produced an extensive range of communications to give them stand-out and compete more effectively in their marketplace.

With a new brand promise, brand guidelines and strapline, ‘Safety. Delivered’ Enfield are using their rebrand to unite their employees and drive further growth.

VGROUP offered a structured and tangible approach which gave a very clear step-by-step process, all backed by some outstanding detailed examples of projects already carried out… they worked well beyond our expectations to ensure absolute satisfaction with the finished article. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice at every stage has made this a thoroughly enjoyable experience completely allaying our pre-project fears. A difficult project with high level of expectations and VGROUP carried it off in their calm, efficient, effective and professional manner… on time and in full.

Hans Stacey
Director
Enfield Safety

After 30 years as a trusted provider of exceptional nurses to the NHS and private health sector, Thornbury Nursing Services (TNS) along with the Scottish Nursing Guild (SNG) approached VGROUP to help define their vision, mission and values and to refresh the brand identity and communications.

Following extensive strategic research with key management, we generated a unique cornerstone of their brand’s positioning and development – a brand matrix. This included a set of shared brand values… “To represent who we are and what we stand for, to guide our actions and behaviours; to influence the way we work and interact with our colleagues and the way we serve our clients.”

A new logo and visual identity followed, designed and aligned to the brand matrix ensuring that the personality values were reflected in every aspect of the brand communications. From stationery to literature, colour palettes and imagery to digital application and their brand language. Templates and brand guidelines followed helping to keep the brand on brand in the future.

Over the last 25 years Plan have grown from being a small family business to a market leading commercial motor insurance broker. Following a three-way credentials pitch, Plan asked VGROUP to align their brand and communications to their new business strategy focusing on their core road-based business.

Following a strategic review it made sense to bring their sub-brands together and to update their image as just Plan Insurance Brokers. A new strapline ‘Keeping your business moving’ was devised to align with their road-based business strategy. A new logotype and visual identity followed and a set of brand guidelines produced to enable their in-house marketing team to focus their messaging and communications. Plan’s brand promise and values are now brought to life in every customer communication and interaction.

I’m writing this email whilst enjoying a Plan branded mug of tea. We had a goodbye old brand, hello new brand party Friday evening and we are going live in the morning. Brand cleansing is truly underway, template work has proven to be an awesome task but worth it. Virtually all the office has been repainted to reflect the branding and the vinyl man should be overlaying this with directional arrows and words in due course. Many than thanks for your work on this project and may your legacy live on for many more successful years.

Scott Georgiades
Corporate Development Director
Plan Insurance