Insights

After 30 years as a trusted provider of exceptional nurses to the NHS and private health sector, Thornbury Nursing Services (TNS) along with the Scottish Nursing Guild (SNG) approached VGROUP to help define their vision, mission and values and to refresh the brand identity and communications.

Following extensive strategic research with key management, we generated a unique cornerstone of their brand’s positioning and development – a brand matrix. This included a set of shared brand values… “To represent who we are and what we stand for, to guide our actions and behaviours; to influence the way we work and interact with our colleagues and the way we serve our clients.”

A new logo and visual identity followed, designed and aligned to the brand matrix ensuring that the personality values were reflected in every aspect of the brand communications. From stationery to literature, colour palettes and imagery to digital application and their brand language. Templates and brand guidelines followed helping to keep the brand on brand in the future.