Insights

DK build and manage commercial bands. The company has eight years’ experience with 1000 gigs and is at the forefront of the music management industry. Realising the importance of first impressions (especially in the music business), they approached VGROUP to support an aggressive growth strategy and realign their brand identity to reflect their true capabilities and positioning in the market.

We firstly defined their proposition and personality. A strapline ‘make it happen’ created to capture the essence of DK’s offer. A new logo, visual identity and website designed to enhance their image and generate excitement with their target audience – musicians.

DK now have a more professional image projecting them as the biggest and best in the music management industry. They are now a force to be reckoned with; making their competitors nervous, their staff focused and above all, proud of their brand. A brand that truly reflects the idea of who they are – DK ‘make it happen’ for young musicians.

Check out their new website – www.dkmanagement.co.uk