Who we are
VGROUP is a brand strategy, design and communications agency with a simple but powerful belief. We see branding as a valuable tool capable of transforming businesses and the way people experience and interact with them.
Our point of difference lies in integrating business strategy and brand strategy, creativity and technology to help businesses find their voice, project their personality and fulfil their potential.
We cultivate purposeful partnerships to effect change, so if you have a project you’d like to discuss or would like to join our team, we’d love to hear from you.
BUSINESS & BRAND CONSULTING
COMPANY & PRODUCT NAMING
BRAND LANGUAGE & MESSAGING
LOGO & VISUAL IDENTITY DESIGN
BRAND GUIDELINES & TOOLKITS
WEBSITE, UI & DIGITAL MEDIA
PRINT COMMUNICATIONS
SIGNAGE & EXHIBITION DESIGN
BRANDED INTERIOR DESIGN
BRAND LAUNCH & ACTIVATION
BRAND GUARDIANSHIP
What we do
Independent and with over 25 years’ experience, we combine big-agency vision with the personal touch of a boutique agency to help companies align their core proposition and positioning with their brand identity and communications – at every stage of their development.
Research,
proposition
and positioning
Find your voice
There are compelling company truths at the heart of every successful organisation. Who are you? Where are you heading? What do you value? What do you do and why should people care?
The answers to these questions are already there in your business, setting your vision and purpose, driving your strategy, underpinning your customer appeal and influencing your work culture. Yet all too often, they’re not well defined or understood.
We start by gaining valuable insights into your business and your future plans. Using a combination of meetings, bespoke online tools and workshops we generate the unique cornerstone of your brand proposition and positioning – your brand matrix. This vital framework not only influences your strategy but guides your culture, messaging and the design direction of your brand identity.
Using our BrandVision™ methodology we research your markets, customers, employees and work with key decision makers to define your unique brand matrix:
-
- Ambition & purpose
- Markets & audiences
- Company values & personality
- Brand promise & key benefits
- Core insight & strapline
and so much more
Brand identity,
communications
and experiences
Project your personality
It takes a blend of art and science to express the true personality of your organisation.
We have the experience, instincts, design skills and digital know-how to create a brand identity system and brand language that engages and inspires across audiences and channels.
But our creativity is never just for creativity’s sake. At every stage, our thinking, designs and messaging will be rooted in your unique brand matrix and integrated across all channels.
Your brand will be as authentic as it is distinctive.
We create, develop and implement:
- Naming & brand architecture
- Brand language & messaging
- Logo & visual identity
- Website design & development
- Print & digital media
- Signage & exhibition design
- Branded interior design
- Brand guidelines & toolkits
- Brand activation & guardianship
Enhanced reputation,
business performance
and brand value
Fulfil your potential
Rebranding won’t make you a different company, but it will make the most of the company you are and add value to your business. The results can be transformational, profound, and lasting.
A clearer vision. A sharper competitive edge. More effective communications aligned to a core brand proposition. More converted prospects, loyal customers, and motivated employees. Even a new company direction. All tangible results, well within your reach.
Strong brands make valuable businesses, attracting customers, talent, investors and acquirers. Whatever your ambition, we’ll help you reach those heights.
What you can expect to achieve:
- Align brand to business strategy
- Convert more prospects
- Retain customer loyalty
- Add a price premium
- Bring consistency to your identity
- Present a more professional image
- Attract the best people
- Unite & motivate employees
- Create and build brand value
Who we’ve worked with
Action Office
Advanced Cancer Diagnostics
AeroMobile
Arcade Global
Autofixa
Baringa Partners
Bisley Office Furniture
CACI
Capex Interiors
Ceva
Chandlers
Chelsea Technologies
City & Guilds Kineo
CNC
Cognizant Worldwide
Covelya Group
Crunch
Develogic
DK Music Management
Dynautics
EnableAll
Enfield Safety
Financial Times
First Option
Flanq
ForcysFox & Rose
Gabler Group
Gabler
Futura Medical plc
FT.com
Glorious Gardens
Grosvenor Securities
Groundsure
Hemi Connect
ICSG
Intelogy
International Capital Markets Assoc.
Investance Group
Just Eat
KNEIP
Live Business Grosvenor
Plan Insurance Services
Populis
McLarens
MedAccess
Moss Associates
MXC Capital
Natures Way Foods
NetDev
New Era Education
O&G
Parker Fitzgerald
Pentagon Interactive
Pictet & Cie
Populis
Pulse Healthcare
Recordsure
Redstone Plc
Ricoh
Russ Drage Architects
Samsung
SHL Group
Skyline Whitespace
Sonardyne International
Southern Water Services
Springboard UK
Stevensdrake
Sunninghill Construction
Sussex Community Foundation
Sussex Community NHS Trust
TCC
How we make a difference
Working with VGROUP can unlock your potential in so many ways.
We can name companies, products and services, clarify your strategic direction, create or refresh your visual identity and bring it to life across all communications and channels. We can launch, manage and nurture your brand through growth, restructuring or sale adding value at every stage of your development.
We’ve built start-ups, revitalised growing brands, regenerated mature businesses, and we can work with you to ensure your brand stays authentic and strong into the future.
Benefits include:
- Gain a competitive edge
- Create impact, increase recognition and strengthen your reputation
- Convert more prospects and inspire loyalty in customers
- Increase profitability by adding a price premium
- Boost your employer brand to attract the best people
- Empower and motivate employees around a shared vision and values
- Enjoy self-sufficiency using our brand guide and digital toolkits
- Increase brand reputation and value on sale, merger or acquisition
What can we do for your business?
Let’s make it happen
