Insights

Advanced Cancer Diagnostics mission is to make available, to as wide an audience as possible in the UK and Ireland, Chronix Biomedical’s cancer diagnostics technology. Following a recommendation from a long-standing client, they approached us to develop a new brand identity to reflect their belief that their breakthrough technology using DNA testing, will lead to better patient outcomes.

The logo reflects the well-recognised DNA symbol with a modern twist which has been used as an engaging pattern. The symbol has been combined with a timeless logotype and applied across stationery, literature and website design concepts.

The result has enabled ACD to pioneer the Chronix Biomedical’s cancer diagnostics technology and present a highly professional image to doctors, professors and oncologist within the NHS, PMI sector, high-end corporate and middle to high net worth private sector.