Insights

Enfield Safety provide personal protective equipment and corporate workwear to the construction and industrial sectors. When their 40 year celebration came up they decided to rebrand and use it as a long overdue catalyst for change.

Following a competitive five-way credentials pitch, VGROUP advised on their brand positioning, language and brand values; created a new logo and visual identity and produced an extensive range of communications to give them stand-out and compete more effectively in their marketplace.

With a new brand promise, brand guidelines and strapline, ‘Safety. Delivered’ Enfield are using their rebrand to unite their employees and drive further growth.

VGROUP offered a structured and tangible approach which gave a very clear step-by-step process, all backed by some outstanding detailed examples of projects already carried out… they worked well beyond our expectations to ensure absolute satisfaction with the finished article. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice at every stage has made this a thoroughly enjoyable experience completely allaying our pre-project fears. A difficult project with high level of expectations and VGROUP carried it off in their calm, efficient, effective and professional manner… on time and in full.

Hans Stacey
Director
Enfield Safety