Insights
Operating at the forefront of business systems technology, BMN had ambitious plans for growth. The only thing standing in their way was an uninspiring name and a brand identity that lacked meaning and failed to communicate their expertise.
We began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering the core insight: ‘Intelligently Enabled Business Technology’.
Project scope included brand strategy, naming, logo, visual identity, stationery, presentation templates, website design and signage as well as planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.
Read more about Intelogy’s branded interior.
VGROUP understood us. They recognised what we were trying to achieve and worked with us to develop a new identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services, design concepts and communications were backed up by a depth of analysis, consideration and thought. Ultimately, it was their commitment to getting things right that we valued the most. VGROUP worked with us to transform our company and they have undoubtedly helped place Intelogy firmly on the path to future growth.
Ryan Green | Managing Director
Intelogy
Our designers will be even more partial to sharing a bag or two of liquorish Allsorts when they see the new vibrant packaging, which reveals the “distinctive shapes and colours of the liquorish” designed by Helsinki based studio Bond. We’re sure that if they’re anything like us will have consumed a lot of sweets in the name of research!
The sound of rustling packets in the afternoon has become all too familiar recently with our studio’s continued weakness for Allsorts. And we’re sure the new packaging design by Bond Creative will fuel their love for liquorice even more. Appealing to the taste buds as well as the eye, Bond have successfully designed packaging that communicates the unmistakeable contents with simple, iconic detail in bright colours which really pop on the black background of these lovely little boxes. Described by Bond as a “bold and playful packaging design that allows consumers to easily identify the different varieties”. We couldn’t agree more!
I bet some of you will still remember Bertie Basset:
I came across this website recently that graphically represents what’s happening in one second on the internet. I think this internet thing might just catch on. 🙂
Sometimes lateral thinking really pays off. This short film from American Giant on their brand is a brilliant piece of copywriting that combines attitude with life experience.
The fact that life shouldn’t be too ‘comfortable’ because you don’t really achieve anything; being comfortable won’t get the hands dirty; comfortable has nothing to prove; comfortable can’t get the job done – and yet wearing comfortable clothes is cool. Don’t get comfortable mentally but be comfortable physically. Brilliant.
http://www.american-giant.com/brand-film-dont-get-comfortable