Insights
Google has just released a video previewing the new Google Glass. The slimline headset is voice controlled and by uttering the phrase “okay Google” followed by recognised commands the user can send and receive messages, take pictures, record films and search the internet. The full list of features is still yet to be confirmed but it is believed they include; video chats, weather reports, map directions and an onscreen translation service.
The video is shot from a first-person perspective as Google Glass wearers use voice commands to control the device
Nothing is more rewarding than knowing that what you do can make a difference! We recently asked Investance, one of our clients who we rebranded, to provide us with statistics on how the rebrand and new website had made an impact on their company.
One of the many positive changes was the addition of a careers section on the website to provide potential candidates with the ability to apply online. Investance quoted: “One of our most successful outcomes of the rebrand was attracting attention from candidates. We received over 450 direct applicants through the website (through our old website there were zero jobs advertised). We have hired two people who directly applied. The savings made from reduced advertising costs and agency fees run into the €000’s”.
It was also nice to know that our rebrand has been shortlisted in the Transform Awards – Europe’s biggest celebration of excellence in branding, repositioning and brand transformation. We’re keeping our fingers crossed we win the Gold! (watch this space).
Since 1931 McLarens has been providing the best in claims management for clients worldwide. Following their merger with Airclaims, the world leader in aviation claims, VGROUP were approached to develop a clear vision and to help unite their employees around a set of shared brand values.
We communicated these through the design of a new corporate identity and range of marketing communications for use across the world. Our solution was designed to clearly showcase the combined power of their global reach and local know-how with an elegant yet powerful symbol and bespoke typeface. With acquisitions planned, new companies will either take on the McLarens name or join Airclaims in retaining their existing name alongside adopting the new logo marque and typography.
Items produced included stationery, literature, advertising, signage and a presentation of the new brand to employees and to clients held at a launch event at the Royal Exchange in London. We are also designing and developing two new websites which will be launching in 2013 and as well as developing brand guidelines to ensure future brand consistency.
McLarens and Airclaims are two strong and established brands in their own right and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern, look that have been received positively and will help support the growth of the company well in to the future
Doug Horne | Airclaims & McLarens
Director of Marketing
I recently watched this phenomenal crowd sourced documentary film (made in 2011 – ok I’m a little late to the party).
Life in a Day, produced by Ridley Scott and directed by Kevin McDonald, asked people across the world to film their day on the 24th July 2010. 4,500 hours of footage from 80,000 entries and 192 nations was submitted, making people’s normal, everyday lives from different cultures seem both exotic and incredible. Although 75% of the content came direct from You Tube viewers and through advertising and media, 25% came from sending cameras out to the developing world for a broader spectrum.
Fascinating and humbling in equal measure.
Available to view on You Tube.