Insights

Our bold and confident logo design followed a naming and strategic brand positioning exercise defining Azneo’s guiding principles and beliefs. We worked with the Azneo team from Asia, developed brand language guidelines and a visual identity guide including fonts and colour palette. Their fresh, new visual style manifested in a new e-commerce website – azneo.com

Azneo get it. People want to shop ethically produced, hand made products from around the world. They’ve got big dreams, dreams of making the world a better place. But for now, they’re focused on making the world of retail a healthier, happier environment, where shoppers and artisans both win; bridging the gap between talented creators the world over and ethical shoppers, both of whom deserve more than the old retail landscape is offering. They’re rewriting the rules of retail.

Sometimes marketers tell us it’s hard to explain why having a strong brand is so important to a B2B business, especially when trying to secure budgets from Directors for whom branding can be something of an enigma. Some think you’re talking about the logo, some about reputation or messaging – of course they are all right, well up to a point. We’ve created a two-minute animation that hopefully helps everyone see how your brand adds real value to any business wanting to evolve, grow or simply be the best at what they do.

MedAccess is the first of its kind: a UK based social finance company with the pioneering mission to make global healthcare markets work for everyone.

They supply expertise, advice and analysis to both client companies and partners organisations who share the same vision of better healthcare markets for all: the UN, national governments, NGOs, philanthropists and more.

We worked closely with senior management to define their purpose, values and a brand positioning statement, “Innovative finance for affordable and accessible healthcare.” Once the global, sustainable, visionary nature of the business was captured, we aligned this with a conceptual logo marque and visual identity which led to a compelling new website medaccess.org, a range of document templates, photography and a comprehensive set of brand guidelines.

MedAccess now has the tools to manage its brand and maximise the effectiveness of their communications to help build awareness, trust and loyalty.

“VGROUP helped us to find our voice and project our personality using their
BrandVision Framework”.

Michael Anderson CB
Chief Executive Officer & Board Member
www.medaccess.org

Dynautics are providers of intelligent technology for unmanned marine missions worldwide. With over 20 years’ experience the business – formerly known as H Scientific, asked VGROUP to develop their proposition, positioning and brand identity to prepare the business for growth.

We began by renaming the company ‘Dynautics’ and developing a core insight and tagline ‘Intelligent Marine Technology’. A new logo and visual identity was designed to work alongside an integrated suite of communications, including a new website at dynautics.com.

With a strong brand strategy and identity aligning their business, the new brand was launched to much acclaim at the Oceanology International Exhibition in March 2018.

Dynautics are now confident in the level of professionalism they project, and the transformational effect the rebrand has made with both employees and clients. The business is set for growth.

To see the full case study click here >>

Our thanks to VGROUP for delivering a new brand, from decision to launch, in just over two months! Within that time, they built the brand matrix; helped us to come up with a new name; created a distinctive new logo; designed a whole new look and feel; and created a superb new web site – against a hard deadline. By the time we launched the new brand at Oceanology International, everything was in place. Overall, VGROUP have impressed us with their professional expertise and creativity, and the result is superb.

Dr Henry Robinson
CEO
Dynautics Limited