Insights
Solos, a privately-owned, independent company, was formed in 1982 specifically to meet the needs of the single traveller — they are the first holiday company to specialise in this market.
With a growing number of specialist holidays, activities and events it was time to unite their various product brands under a new visual identity and reposition Solos to become the first name people think of, search for and book with for independent travel.
Their customers aren’t ‘singles’ or ‘people traveling solo in a group’ instead through a new tagline ‘Holidays for Individuals’ we’ve invited them to associate with all the exciting adventurous, proud positives of independence. Best of all, these positives apply equally to their traditional customer base and the broader, younger audiences they were keen to court.
Following the new strategic positioning, we designed a set of new logos and applied a fresh visual identity across a wide range of collateral including brand guidelines to ensure consistency going forward.
With a strong brand strategy and identity aligning their business, the new brand has energised the management and marketing team giving them a firm platform for future marketing initiatives.
Many thanks – the brand guidelines look fabulous and reflects who we are perfectly.
Andrew Williams | Managing Director
Solos Holidays
Evolution has given us with a relatively limited range of responses and behaviours. Rather than develop new ways of responding, we tend to adapt behavioural patterns to new situations. This is what we’ve done with branding, where we bring many of the responses and behaviours we use inmate-selection to our relationship with brands.
In this Acumen paper we point to ways in which marketeers and brand owners can learn from the science of love and dating to make more effective approaches and build stronger relationships.
When it comes to interacting with others, evolution only equipped us with some basic patterns to do with ‘fight or flight’, group protection, pair bonding, etc. And there hasn’t been time for us to evolve new behaviours to meet the unprecedented demands of our technological world. So, we adapt our basic patterns to new circumstances. Branding is one of these new circumstances.
Download – Brand Attraction
We’re thrilled to announce that VGROUP has been acquired by integrated marketing services agency O&G. The VGROUP name and brand will be retained but now with a greater range of in-house services supporting our specialist branding offer, including web development, advertising and digital marketing.
If you have any questions, we’d love to talk them through with you. Otherwise, we look forward to supporting our clients in more ways than ever.
In 2009, Crunch’s affordable, user-friendly online service changed the accountancy game for good. The company has grown to become a top 100 accountancy firm with over 10,000 active customers and an offer that extends beyond accounting for small businesses and the self-employed.
During 2016, Crunch launched an extended series of products and services, from investments and pensions to mortgages and insurance. The business had fundamentally evolved. Its brand needed to as well.
LOGO
A bold name like Crunch needs no frills. At the heart of the new identity, we put a confident, friendly, professional logo, with the versatility to use the ‘C’ as a favicon and social media icon.
The company’s passion and sense of fun is conveyed in the contemporary logo font and fresh colour palette.
With lots of white space, clear messaging and room to breathe, the identity breaks with the grey and boring image of accounting and communicates a vital energy to Crunch’s audience of free thinkers and entrepreneurs.
Primary COLOURS
Passion red is, naturally, the first-choice colour, accented by blue and green, with white and dark grey used for text and icons.
Secondary COLOURS
The secondary palette of soft tints plays an important background role (much like any good accountant!).
Stationery
Here’s a snapshot of the brand identity in action on their stationery… the roll-out continues across all their communications.