Insights
The word Brand gets thrown around carelessly these days, with all kinds of different definitions being offered.
It’s your ‘promise’, or your reputation. It’s your logo, or alternatively it’s the values you stand for. ‘It’s everything we do!’ Except that everything you do is really just… everything you do!
Most of these definitions have some merit, but they tend to focus on some areas to the exclusion of others. Nobody would question that reputations matter, for instance. But the person who brings up the homepage of your website isn’t greeted by your reputation.
For those of you that are brand believers (join the club), it’s helpful to have some ideas, thoughts and a voice that can validate and support the principles behind developing your brand. In this ACUMEN paper we explore the meaning of brand and why it matters. Let us know what you think…
Download – The meaning of brand and why it matters
The New Era group opens a world of possibilities in education from offices in the UK, Australia, New Zealand and the US. At the heart of their offer is a cloud-based suite of education tools, resources and analytical data. Our challenge: To name, position and communicate these modules to the market.
Our BrandVision™ framework uncovered compelling truths about the New Era vision, mission and values. These insights inspired an exciting new visual identity that united the six freshly-named Able+ modules under the tagline ‘Smarter Education’.
The company now has a powerful brand identity, together with an easy-to-follow toolkit to help sell Able+ into a rapidly changing market – a New Era for Smarter Education.
“We approached VGROUP with a very demanding brief in very short timescales. Having looked at a number of possible companies we decided to go with VGROUP as they seemed to immediately understand our requirements, were easy to work with and focused on the brief in hand. We have been delighted with the results and are defiantly planning to work with them again in the future.”
Dawn Mulholland
Chief Executive Officer
New Era Education
Sometimes images speak louder than words. Beautiful architecture made visible in a new website for Russ Drage Architects (RDA).
As Architects we would be the first to admit to being pedantic clients but the team at VGROUP were patient, accommodating and innovative – so eventually we ended up with exactly the product we wanted. Clients and colleagues have been very complimentary and we are delighted with our new website.
Joanne Drage
For and on behalf of
Russ Drage Associates
www.russdrage-architects.com
We love it when our clients take the brands we create and use them in creative ways so it was great to see how Plan Insurance are promoting their services at various events around the country. The fully wrapped Caterham Seven looks fast even standing still!!
