Chelsea Technologies designs and builds next-generation environmental monitoring technology. Following acquisition and legislative changes within their industry, it was time for their people and customers to see beyond components and feel inspired by their world-changing applications.
Working with senior management we developed Chelsea’s strategic vision, mission and purpose, then evolved the story from the sensors they make to the difference they make. We brought this to life in a tagline – ‘Pure Inspiration’ – adding a broader positioning as environmental monitoring specialists.
BRAND STRATEGY
LOGO & VISUAL IDENTITY
ECOMMERCE WEBSITE
STATIONERY & FORMS
EXHIBITION GRAPHICS
BRAND IDENTITY &
LANGUAGE GUIDELINES
Since the rebrand, Chelsea have enjoyed significant expansion using their distinctive brand identity toolkit including a new logo, cohesive communications collateral, and a comprehensive brand guide.