Copyright Licensing Agency (CLA)
Simplifying copyright for the UK
In the increasingly diversified world of copyright, the Copyright Licensing Agency (CLA) had to modernise to meet the needs of customers and copyright owners. With new services and technologies under development, the time was ripe for the CLA to revive its brand from the ground up, to become the UK’s provider of choice for rights, content and licensing.
Following an extensive programme of research, we defined and differentiated the brand through a positioning that made a hearts-and-minds connection with internal and external audiences: Copyright. Made Simple.
BRAND STRATEGY
LOGO & VISUAL IDENTITY
ART DIRECTION
BRAND LANGUAGE GUIDE
LITERATURE & POSTERS
WEBSITE DESIGN GUIDE
BRAND GUIDELINES
Starting with a new logo, we rolled out CLA’s visual identity across website, print, stationery and exhibition materials. To support future marketing, we developed full brand guidelines, complete with brand language guide. Now CLA has an identity to reflect its strategy, accurately presenting its updated service offer to the world.
“When we were looking for a partner to help us with our company rebrand I was impressed with the methodology and process that the VGROUP proposed. They kept all our stakeholders involved and delivered a brand that truly reflects our mission and our values. I would strongly recommend them.”