Dynautics
Pioneers of intelligent marine technology
Formerly H Scientific, Dynautics is a leading global provider of intelligent technology for unmanned marine missions. After 20 years in the field and with ambitious growth plans ahead, the company turned to us for a complete brand overhaul – redefining the proposition and positioning to develop a compelling new name and brand identity.
The name Dynautics captured the dynamism of the business, supported by the incisive tagline ‘Intelligent Marine Technology’. Having aligned the brand strategy with the core messaging, we created a kinetic new logo marque and applied a sophisticated visual identity across an integrated suite of communications, including website.
BRAND STRATEGY
NAMING
LOGO & VISUAL IDENTITY
WEBSITE DESIGN & DEVELOPMENT
STATIONERY & FORMS
EXHIBITION GRAPHICS
PHOTOGRAPHIC ART DIRECTION
BRAND GUIDELINES
“Our thanks to VGROUP for delivering a new brand, from decision to launch, in just over two months! Within that time, they built the brand matrix; helped us to come up with a new name; created a distinctive new logo; designed a whole new look and feel; and created a superb new website – against a hard deadline. By the time we launched the new brand at Oceanology International, everything was in place. Overall, VGROUP have impressed us with their professional expertise and creativity, and the result is superb.”