Enfield
Specialists in workplace safety
Enfield Safety provides top-quality personal protective equipment and corporate workwear to the construction and industrial sectors, with impeccable standards of customer care as part of the package.
As the company’s 40th anniversary approached, the leadership team decided it was time to look to the future with a new brand. We were drafted in to advise on brand strategy, design a new logo, create the visual identity and produce a suite of communications to set Enfield on its new course.
BRAND PROPOSITION
LOGO & VISUAL IDENTITY
STATIONERY & FORMS
WEBSITE DESIGN
LANGUAGE STYLE GUIDE
BRAND IDENTITY GUIDELINES
Galvanised by a fresh look and feel, and with the Enfield purpose and principles clearly articulated through the tagline ‘Safety. Delivered.’, the company is pursuing its new direction with flair and confidence. Customers are reassured, employees are inspired and thanks to our brand guidelines, the marketing team has the tools to drive further growth.
“VGROUP offered a structured and tangible approach which gave a very clear step-by-step process, all backed by some outstanding detailed examples of projects already carried out… they worked well beyond our expectations to ensure absolute satisfaction with the finished article. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice at every stage has made this a thoroughly enjoyable experience. A difficult project with high level of expectations and VGROUP carried it off in their calm, efficient, effective and professional manner… on time and in full.”
