Forcys
Defenders of the underwater domain
In the underwater battlespace, a technological revolution is taking place. Defence of the deep is increasingly remote, autonomous, unmanned and networked. Forcys are positioning themselves in this space – a newly aggregated alliance of innovators from across a leading marine engineering group.
Forcys is a specialist tech house launching into a crowded market populated by the biggest names in defence engineering, so their brand needed to convey instant credibility. We employed our rigorous brand-building methodology to ensure this credibility was presented authentically and persuasively.
BRAND STRATEGY
LOGO & IDENTITY DESIGN
STATIONERY & LITERATURE
E-NEWSLETTER
EXHIBITION GRAPHICS
SOCIAL MEDIA IMAGES
BRAND LANGUAGE GUIDE
BRAND GUIDELINES
Modern and exciting hand-crafted font design with integrated symbol that represents:
1. Target sight / periscope view placing the logo within the defence sector
2. Segments of the ‘O’ imply surveillance + sonar + navigation + positioning + imaging + supply chain
3. Team working | Global | Integration | Protection | Partnership
4. Character: Confident | Authoritative | Timeless | Established | Stylish
5. Easy to reproduce
Building on an elegantly handcrafted, multi-faceted logotype, the Forcys visual identity conveys calm, competent expertise in a sector where this is paramount. At the same time, the visual styling and tone of voice capture the bold, disruptive nature of the brand offering of a company that is moving underwater defence into a new era. Check out the website at forcys.com
“Thanks for all your support. I am really happy with our new brand and look forward to making it successful. One happy customer!”