When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around. We worked in close partnership with the newly-enlarged McLarens to uncover and express these key brand attributes, then put them at the heart of a new corporate identity and suite of marketing communications.

With further acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency as the company continues to evolve.