TCC Group
Financial services compliance
Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant.
TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in the core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’ and new strapline ‘Transforming Culture and Conduct’.
BRAND PROPOSITION
BRAND POSITIONING
LOGO AND VISUAL IDENTITY
ICONOGRAPHY DESIGN
PHOTOGRAPHIC ART DIRECTION
INTEGRATED COMMS DESIGN
WEBSITE DESIGN & BUILD
BRAND GUIDELINES
TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition.
“After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived. We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results! Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations.”
